Modern Women's Channel

The modern female channel is a digital television channel approved by the State Administration of Radio and Television, and the channel programs cover the whole country through satellite transmission. The modern female channel, as the only professional TV platform in China, which serves the modern women in the whole country, has excellent communication effect in coverage and influence.

Modern Women's Channel is broadcast 24 hours a day, covering emotions, family life, fashion information, and practical knowledge. The modern female channel displays the social gender consciousness, raises the social gender banner highly, leads the modern female to march toward the "her century" with the brand-new posture.

First, positioning and target users of modern female channels to "pay attention to women, for women" as the purpose, high-quality, high income, strong consumption capacity of contemporary urban women as the target users. The program focuses on "emotional documentary, authoritative and practical," focuses on documentary and practical, truly reflects women's life status, reflects successful women's life experience, constructs a communication platform for women, and is dedicated to leading women's thoughts in China. The pioneer of culture and emotion. The survey of authoritative organizations shows that the majority of TV viewers in China are females. the average time of female viewers watching TV every day is more than 3.5 hours, which belongs to heavy TV consumers, and the tendency is obviously higher than that of men. The two words "women" and "emotion" and "life" are connected with each other, and they are the main audience of emotional programs. Channel program is located in emotional life, in line with the psychological needs of viewers, for channel program promotion lay a solid foundation.

II. Program coverage and number of users of modern female channels in Beijing, Tianjin, Jiangsu Province, Fujian Province, Ningxia Province, Jiangxi Province, Gansu Province, Qinghai Province, Guangdong Province and Shandong Province by 2014. The Inner Mongolia Autonomous Region and more than 270 large and medium-sized cities nationwide, including Harbin, Shenyang, Jinan, Taiyuan, Hefei, Wuhan, Changsha, Guangzhou, Chengdu and Kunming and Shenzhen, It covers more than 70 million digital TV users (of which more than half a million subscribe to TV programs and watch them every day).