Shop LC

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Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable network based in Austin, Texas which mainly specializes in selling jewelry.

The network is a subsidiary of the Indian-based Vaibhav Global Limited.

The network's reach is approximately 77 million households in the United States. The network sells inventory in a reverse auction format. It additionally airs late nights on the American Spanish-English network LATV through a time brokerage agreement,[6] and has 39 over-the-air affiliates in mid-to-major markets through digital subchannels.

The channel primarily sells jewelry, along with fashion accessories such as scarves and handbags.

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