Shop LC

Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable network based in Austin, Texas which mainly specializes in selling jewelry.

The network is a subsidiary of the Indian-based Vaibhav Global Limited.

The network's reach is approximately 77 million households in the United States. The network sells inventory in a reverse auction format. It additionally airs late nights on the American Spanish-English network LATV through a time brokerage agreement,[6] and has 39 over-the-air affiliates in mid-to-major markets through digital subchannels.

The channel primarily sells jewelry, along with fashion accessories such as scarves and handbags.