Destination America

Destination America is an American pay television channel that is owned by Discovery Inc.

The network first launched in 1996 as Discovery Travel & Living Network, as part of a suite of four digital cable networks the company launched that year. From its launch until 2008, the network primarily focused upon home improvement, cooking, and leisure-themed programs. In 2008, the network re-launched as Planet Green, which carried a focus on environmentalism and sustainable living; Discovery spent $50 million on developing programming for the network. Planet Green was ultimately considered a failure; by 2010, the network had begun adding programming unrelated to ecology and eventually populated its schedule with reruns of library programming ahead of a future rebranding.

In May 2012, the channel re-launched as Destination America, which originally featured programming focused on American culture—including food, lifestyles, and travel in a similar manner to the then-competing Travel Channel. From 2016-2018, the channel shifted to programming related to paranormal topics and investigations; it would reverse course after Discovery re-acquired Travel Channel (which would then shift to paranormal-themed series itself) during its purchase of Scripps Networks Interactive.

As of February 2015, approximately 57,238,000 American households (49.2% of households with television) receive Destination America.