ITVBe

ITVBe LOGO

ITVBe (stylized as itvBe.) is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel launched on 8 October 2014.

ITVBe broadcasts reality and unscripted shows, including US acquisitions such as The Real Housewives series, Million Dollar Listing New York and Botched; and original programming such as Dinner Date and most notably The Only Way is Essex.

A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014. The +1 channel was removed from Sky & Freesat on 13 April 2021.

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