Virgin Media Three

Virgin Media Three, also called Virgin Three, is an Irish free-to-air television channel owned by Virgin Media.

On 22 November 2016 it was announced that Coronation Street and Emmerdale would move back to TV3 beginning 5 December 2016. The next day, it was announced that UTV Ireland would be re-launched as be3 on 9 January 2017, as part of a wider re-branding of all three TV3 channels with new positioning and lineups. The re-branded channel would be primarily aimed towards women, and it was also announced that TV3's children's strand would also be moved to the channel. In the lead-up to the re-branding, the channel's operations were consolidated at the TV3 Group's main studio in Ballymount. Many of UTV Ireland's employees were laid off, but 40 new positions were offered within the TV3 Group.

In June 2018, it was announced that be3 was rebranded as Virgin Media Three on 30 August 2018, as part of a rebranding of all three TV3 channels under the Virgin Media brand.