TV3 Estonia
TV3 is a commercial television channel targeted at an Estonian language audience owned by Viasat (MTG). It was founded in 1996 after two recent television stations, EVTV and RTV joined.
TV3 has two sister channels. TV6 is a television channel targeted at entertainment television channel in Estonia, launched in 2002. TV8 is an entertainment television channel, launched as a digital sister channel to TV3 in 2009.
For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3.
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