La Deux

La Deux The Two is a Belgian national television channel, owned and operated by the French-language public-service broadcasting organization RTBF.

On 1 November 2001, Carine Bratzlavsky was designated to draft a reformatting of the channel. Bratzlavsky had been production coordinator of Arte-Belgium, the interface created between the RTBF and the team of the European cultural channel, since 1995. Previously Bratzlavsky was in charge of the second channel of the RTBF, at the time called Télé 21. In December 2001, while working on the RTBF news program schedules for the start of January 2002, the date of 21 March is advanced to re-launch the new version of La Deux. However, following the resignation of the director-general of RTBF, Christian Druitte, doubts were raised about the timing and a delay was considered. In March, the information was confirmed: the new La Deux would be launched in September, and September 2 was finally fixed as the launch date. The aim was to break the image unmethodical or catchall, La Deux, giving it a strong identity, and making a channel of its own. The channel was renamed La Deux instead of La 2, and adopted a new round logo. The exterior of the ident is fully reviewed, and plays on the colours to distinguish between time slots for children (yellow tones), adolescents (greens) and adults (mauve and purple tones). The whole thing is accompanied by a sound design and ident produced by Marc Moulin. Besides maintaining old programs, such as Ici Bla-Bla (for children), many new programs are produced. The show G'nôme, aimed at 9–14 years, followed by Tu passes quand tu veux (produced by Barbara Louys and hosted by two newcomers: Maureen Louys and David Antoine), whose target audience are teenagers. Also note: the debut of Screen (movie block), Clips en ligne, or to Extratime (dedicated to urban or indoor sports, martial arts, etc.). The show also aired the French TV channel Téva's programme Sex in the TV.