Hangzhou Mobile Television
Hangzhou Mobile Television, a new media company jointly invested by Hangzhou Culture and Radio & TV Group and Hangzhou Public Transport Group Co., Ltd., started operation on May 17, 2005, specializing in the publicity of public transport mobile television programs. Terminal coverage and advertising business, its brand is "new mobile communication - Hangzhou Mobile TV."
Hangzhou Mobile TV, taking advantage of the wireless transmission frequency resources of Wenguang Group and the advantages of the public transport vehicle platform of the public transport group, has built a digital television coverage network composed of five transmitting stations. The receiving terminal covers more than 6000 buses and more than 100 West Lake cruise ships in Hangzhou, with more than 12,600 screens. The coverage rate of buses is over 85%, and the intact rate is over 95%, with a daily audience of 4 million people. Serving the public management of the government and serving the people's wonderful life is always the tenet of Hangzhou Mobile TV. After more than 10 years of development, Hangzhou public transport mobile television programs more and more colorful, quality and level of significant improvement.
Broadcast 18 hours of television every day (6: 00 - 24: 00), including the news, variety, entertainment, sports, life information, and so on. The proportion of self-run and co-run columns has accounted for more than 50% of the total broadcasting volume. The self-run columns such as "hearsay," "new moving fast line," "new moving shadow," "new moving search" and "new moving field" gradually increased their influence among the audience. The company has created a high-efficiency, unity, collaboration, innovative program team; Equipped with advanced technology cameras, non-editing systems, such as editing and broadcasting equipment; The production room and studio were upgraded. It has formed a series of programs which accord with the law of public transport mobile TV and have the brand image of Hangzhou mobile TV, and enjoy good communication effect among the traveling people.